Project Overview
Redesign Lido's website in line with their new brand guidelines
Lido Advisors is a private wealth management advisory based in the United States, with over $11 billion in assets under management. They have recently undergone a brand refresh, and have have asked us to help redesign their website.
Key Stakeholders
Shivani – Advisory Director
Blair – Chief Strategy Officer
Ken – SMD, President
Vivek – Chief Technology Officer
This Place Team
Jake Skully – Design Director
Myself – Senior Designer
Marina Mylonadis – Designer
Nick – Strategist
Sophie A – Senior Strategist
Discover & Define
An agile and iterative design & delivery phase within 5 weeks, supported by deep insights, regular project status updates, and client design reviews with feedback to ensure output is developed collaboratively with no 'big reveal' upon final delivery.
Business Goals
> New customer acquisition and support marketing advisor marketing activities
> Drive brand awareness
> Exceed customer expectations
> Drive portfolio consolidation
Target audiences
> Entrepeneurs
> Small business owners
> C-Suite executives
> Doctors and dentists
> Individuals who have experienced a liquidity event
Brand experimentation & layout designs
I really enjoyed working with this branding, as I really felt I could experiment, explore various creative routes, and push the limits of the brand for digital use. I explored the idea of using rails, and creating a grid system around this.
Various page layouts
After presenting various concepts, I then explored designs for the remaining pages of the site.
Final Designs
These are a couple of the final pages designed: Homepage, About Us, Our Services, Our Team, the Biography page, Our Perspectives, along with an intro screen of the My Lido portal. These are created in 3 sizes which are Large, Medium and Small. Swipe to see all the pages.
Build of the Design System
Components are the building blocks of a digital experience. Our underlying approach to design using the design system is called Atomic Design. Atomic Design categorises the components of a design system into three main groups: Atoms, Molecules and Organisms. Along with with we have the Foundations, which is the base level styling of all of our components.
Foundations
The foundations are the bedrock of our design system, upon which everything else is built.
Atoms
Atoms the first level of functional components. An example of an atom is a button. A button without colour or shape is just text and without text or colour, is just a shape.
Molecules
Molecules are formed by combining one or more atoms. For example, the combination of a button, headline, and body text.
Organisms
Organisms are the most complex of our components. They are fully functioning and standalone, created when multiple molecules and atoms have been brought together.
